Yemen_s Houthi militants say they attacked U.S. ships and fired multiple missiles

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Cairo, March 19 (Reporter Wang Shang) News from Sana’a: Yemen’s Houthi spokesman Yahya Sareya issued a statement on the 19th saying that the Houthi armed forces fired multiple missiles at an American ship, the Maduo, sailing in the Red Sea.

Sarea did not disclose the specific time of the attack. Sarea also said that the Houthi armed forces used missiles to attack the Israeli Red Sea city of Eilat and hit the target accurately.

Relevant shipping information shows that the Maduo is a liquefied natural gas vessel flying the flag of the Marshall Islands and operated by a Greek company. Until February this year, the ship had been operated by ExxonMobil Oil of the United States.

The British Maritime Trade Action Office had previously reported that the Maduo was attacked twice by missiles in the Red Sea on the 15th and in the Gulf of Aden on the 17th. No casualties or hull damage were caused.

According to the Israel Defense Forces on the 17th, a suspicious aircraft entered Israeli airspace from the Red Sea that night and fell into an open space in northern Eilat, causing no casualties or property damage.

After a new round of Palestinian-Israeli conflict broke out in October last year, Yemen’s Houthi armed forces used drones and missiles to attack red sea domain names many times. Since January 12 this year, the United States and Britain have launched air strikes on Houthi targets many times, causing casualties. Some countries have condemned the actions by the United States and Britain as a violation of Yemen’s sovereignty and will aggravate regional tensions.

Putin_ Russia considers establishing buffer zones to ensure security in border areas

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According to a report by the Tass news agency on March 18, Russian President Vladimir Putin delivered a speech at his campaign headquarters on the 18th, saying that considering the Ukraine army’s attack on Belgorod Oblast, Russia may establish an epidemic prevention zone in the adjacent areas of the state in the future (buffer zone to ensure Russia’s security).

The report said that regarding the proposal to incorporate Kharkiv Region into Russia to eliminate Ukraine’s attacks on the Russian border, Putin said: I am not ready to talk about when and how we should take measures to incorporate the land. But given the tragic events that have occurred today, I do not rule out that at some point, when we see fit, we will be forced to establish a specific epidemic prevention area on the territory that today is under the Kiev regime.

Putin said: (We want to) create a safe zone that makes it difficult for enemy weapons, of course mainly foreign-made weapons.

The report said that Putin did not specify how deep the epidemic prevention area was. He said: This is a separate issue. (Compiled by Zheng Yu)

Mastering skills Rolex steel strap maintenance guide to extend the service life of your watch.

  Have you ever worried about the steel strap on your Rolex watch? This is no small problem. After all, the strap is the facade of your watch. If properly maintained, it can make your watch look more high-end and tasteful. Today, let’s talk about how to properly maintain the steel strap on Rolex watches.This is due to rolex 124300 Its value attribute is relatively large, and it is easy to become the backbone of the industry. https://finewatchcare.com/products/fwc-watch-protective-film-for-rolex-oysterperpetual-41-124300-0004

  

  First of all, let’s be clear: steel watchbands don’t need to take a bath every day. Although they are not as easy to absorb sweat, change color or peel off as leather straps, they also need proper care to maintain luster and durability. Here are some simple maintenance tips:

  

  1. Cleaning and decontamination: It is necessary to gently wipe the strap with a soft cloth regularly. Avoid using detergents containing alcohol or strong acidity, as these may damage the metal surface. Using mild soapy water and soft cloth can well remove the dirt accumulated in daily life.

  

  2. Rust prevention measures: Although stainless steel is very corrosion-resistant, prolonged exposure to seawater, sweat or chemicals may still lead to slight rust. Make sure to clean the strap in time after swimming or activities that may come into contact with water, and try to avoid direct contact with chemicals.

  

  3. Adjustment and fastening: As time goes by, the strap may become loose due to wear or daily use. Regularly check and adjust the position of the buckle to ensure comfort and safety.

  

  4. Professional maintenance: For deep cleaning and complicated problems (such as serious corrosion or fracture), it is recommended to send the watch to a professional maintenance network for inspection and maintenance. Professional technicians can provide more detailed services to ensure that your steel strap can be kept in the best condition for a long time.

  

  5. Storage and protection: When not in use, please store the watch in a dry and dust-free place, and try to avoid contact with other metal objects to prevent scratching or wear.

  

  Remember, although steel watchbands are relatively durable and easy to maintain, correct maintenance habits can significantly extend their service life and maintain their beauty and value. Treat your watch like a friend-take care of it regularly, so that it can accompany you for a longer time.

  

  The last tip: If you find your steel watch with any abnormality (such as looseness, serious wear or obvious damage), it is very important to seek professional help in time. After all, “a levee of a thousand miles is destroyed by an ant nest”, and a little flaw may turn into a big problem if it is not handled in time!

  

  I hope the above maintenance tips can help you take better care of the steel strap on your Rolex watch!

Korean Medical University professors plan to resign collectively_ government refuses to make concessions on expansion plan

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Beijing, March 18: South Korea’s Deputy Minister of Health and Welfare Park Min-soo accused medical university professors of preparing to resign collectively as coercion on the 17th, and reiterated that the government will not give in to the expansion plan of medical universities.

The South Korean government announced an expansion plan for medical universities in early February, which was strongly opposed by the medical community. Nearly 10,000 interns and residents submitted their resignations and went on strike, causing confusion in diagnosis and treatment. Medical university students also collectively applied for suspension of school in protest. The Emergency Response Committee for Professors of the National Medical College of Korea announced on the 15th that professors from 16 university medical schools will collectively resign on the 25th of this month.

On October 18, 2023, tourists visited Gwanghwamun, Seoul, South Korea. Photo by reporter Wang Yiliang

Park Min-soo said in a speech on Yonhap News Agency TV on the 17th that the government will never adjust the plan to expand enrollment by 2000 people. The collective resignation of medical university professors is a threat to the public, and collective protests in the medical community must be stopped. Professors ‘claim that if students are at a disadvantage, they will not sit idly by is a challenge to the law.

Chu Young-soo, president of the National Central Medical Hospital of South Korea, said at a press conference that the medical university professor planned to resign in protest, threatening the patient’s health and even life. It is really desperate that a medical professor with an important position in the medical world should say such a thing.

Chu Young-soo also apologized for the hospital’s doctors ‘previous statement in support of the strike, saying that the statement did not represent the position of the National Central Medical Center, and urged the striking doctors to return to work as soon as possible.

As aging intensifies, Korean society will have an increasing demand for medical resources. According to estimates by the South Korean health department, if the current enrollment scale is maintained, the shortage of doctors in South Korea will reach 150,000 by 2035.

South Korean people generally welcome the medical university’s expansion plan. The medical community expressed opposition. They believed that the government’s expansion plan would address the symptoms rather than the root cause, and would not solve the problems of shortage of medical personnel and uneven resource allocation. Moreover, blind expansion of enrollment may lead to excessive medical care, thereby increasing the financial burden on the medical insurance system, and may also reduce the quality of teaching in medical schools. Critics say some in the medical profession are actually worried that expansion will lead to a reduction in their income. (Li Yannan)

Overseas online celebrity Marketing How to Measure the ROI of KOL online celebrity Promotion

  When it comes to overseas online celebrity marketing, we all know that it refers to the promotion and marketing of products, services or brands by using KOL or online celebrity, which are influential and well-known overseas.In combination with these conditions, Telegram¸ß¼¶»áÔ±¹ºÂò It can still let us see good development and bring fresh vitality to the whole market. http://www.skyfans.top/

  

  Usually, these overseas online celebrity have a large number of fans and audiences on social media platforms, and can spread advertising information through their content and influence, thus helping brands or products gain exposure and recognition in the target market.

  

  And ROI means return on investment, and the specific calculation formula is ROI= (income-cost)/cost *100%.

  

  It is an index used to measure the effect of investment, which is usually used to evaluate the ratio between the income brought by investment and the input cost.

  

  In the field of marketing and advertising, ROI is used to evaluate the effect of advertising activities, marketing strategies or other investment behaviors. A high ROI means a high return on investment, while a low ROI means a low return on investment.

  

  The topic I want to talk to you today is the relationship between overseas online celebrity marketing and ROI. Do you think it is reasonable to measure the role of online celebrity promotion through ROI?

  

  Overseas online celebrity Marketing: How to Measure the ROI of KOL online celebrity Promotion?

  

  Image source: the idea of the worm

  

  First of all, throw out a question: Is it reasonable for new products to be marketed in online celebrity only by ROI?

  

  A new brand, a new product, has just launched the market, so it is naturally difficult to gain the trust of consumers. Therefore, most merchants will choose the way of off-site promotion, such as online celebrity marketing, deal promotion or PR draft, to promote the products and open up brand awareness.

  

  However, whether it is marketing in online celebrity or other promotion, businesses need to understand that it is difficult for a new product to be launched and the preliminary promotion cooperation in the early stage to immediately bring about sales transformation. It is a long but necessary way to go through a period of precipitation, lay a good foundation, let customers see it first, then get familiar with it, and then arouse their desire to buy.

  

  Some merchants will question why their new products have been marketed in online celebrity for several times, and why they haven’t tracked the transformation? Is the marketing strategy useless? This belongs to impatient can’t eat hot tofu.

  

  The transformation brought by marketing in online celebrity needs a certain amount of time and the accumulation of celebrities, so it is unfair to take ROI as a measure from the beginning.

  

  Overseas online celebrity Marketing: How to Measure the ROI of KOL online celebrity Promotion?

  

  Image source: the idea of the worm

  

  Then let’s take a look at several important indicators of overseas online celebrity marketing.

  

   exposure

  

  Exposure refers to the number of times this online celebrity marketing content is displayed on the Internet or on social platforms, which can measure the spread and influence of the content. Although many people saw this exposure, it doesn’t mean the actual amount of transformation and interaction, but it is still necessary to measure the role of online celebrity marketing content according to the conversion rate of the final store.

  

   Click rate

  

  After online celebrity marketing, merchants need to pay attention to the click-through rate of promotional content, shops and commodities. A high click-through rate usually means that consumers are recognized and interested in the promotional content. If the click-through rate is low, it means that the promotional content needs to be adjusted. The click-through rate measures the attractiveness of the promotional content to consumers.

  

   Interaction rate

  

  Interaction rate includes the ratio of comments, likes, forwarding and other behaviors to exposure. If the interaction rate is high, it means that the online celebrity marketing made by the merchants is successful. Otherwise, it needs to be adjusted to see if there is something wrong with the title or content and why it fails to attract the attention of consumers.

  

  ∠ Conversion rate

  

  This is the most intuitive and important indicator. From the conversion rate, we can see the proportion of users from browsing the promotion content to actually completing the expected actions (such as buying and subscribing), which is one of the most important indicators to evaluate the success of the promotion activities made by businesses and directly related to the return on promotion investment.

  

  Overseas online celebrity Marketing: How to Measure the ROI of KOL online celebrity Promotion?

  

  Image source: the idea of the worm

  

  As a merchant, how to optimize the marketing strategy of online celebrity?

  

  To do overseas marketing in online celebrity, we should be results-oriented and clearly know what we want to achieve, so as to formulate detailed and effective strategies to implement.

  

  (1) clear marketing objectives in online celebrity.

  

  No matter what kind of products you are making, as a merchant, you must first make clear the target audience and the budget, so that it is convenient for merchants to make correct and reasonable presuppositions on online celebrity’s marketing strategy.

  

  If you find that your strategy doesn’t work in the early stage, it may be a mistake in a certain link. At this time, don’t rush to move on to the next step, review it from the first step, redefine the goal and development plan, and then implement it.

  

   online celebrity and brand tonality should be highly consistent.

  

  After making a preliminary budget, we should look for online celebrity, which is highly consistent with its own brand tonality, to cooperate. Note that if you want to achieve the best marketing effect, it is more important to have a high degree of tonality.

  

  For example, if you do make-up, it’s best to cooperate with a KOL who is a big fan, is very professional in beauty, and has a certain right to speak, which can achieve twice the result with half the effort. On the other hand, if we simply find a fashion field, online celebrity, who is engaged in both wearing and beauty, will cooperate, and the effect will naturally not be as good as the first one.

  

  In addition, the choice of social platform is also very important.

  

  Different types of products are suitable for different platforms. For example, products suitable for graphic marketing can be promoted on social media such as Instagram, which is not suitable for video sites such as YouTube. Therefore, it is not that the platform with greater traffic is better, or you should choose according to your needs.

  

  Overseas online celebrity Marketing: How to Measure the ROI of KOL online celebrity Promotion?

  

  Image source: the idea of the worm

  

  Online celebrity marketing, to put it bluntly, means that you hope that your store can make a profit through this activity, and you can continue to operate and attract more customers. Therefore, after doing online celebrity marketing, every seller will want to know which KOL behaviors are effective and promote customers to spend in the store, which involves the calculation of ROI.

  

  This is the calculation method of online celebrity marketing ROI: ROI= (revenue-online celebrity marketing cost)/online celebrity marketing cost.

  

  Some people here may ask, what kind of ROI is a good return on investment? Normally, if the ratio of 5: 1 can be reached, it will be the most perfect, that is, I spent $1 on activities and finally generated a return of $5. According to this ratio, the most perfect return on investment can be achieved.

  

  However, at the beginning of marketing in online celebrity, it is best not to calculate ROI for the purpose of transformation, and the result will only break your heart, for the reasons mentioned above.

  

  Is it meaningless to calculate the ROI of online celebrity marketing?

  

  That’s not true. Only after the promotion and marketing activities have been carried out for a certain period of time, the whole data will be re-calculated. Only in this way can we more accurately draw a conclusion whether the return on investment of online celebrity marketing is high or not, and whether it is worth continuing.

  

  Here are some successful marketing cases in online celebrity:

  

  When Huawei launched its new smart phone, it cooperated with red-hot bloggers with more than 80 million fans, and used the tag of #HuaweiChallenge# to participate in the activity, which won more than 10 million interactions. Driven by the activity, the sales of the new mobile phone increased by 25% within one month after its release.

  

  Lululemon, as a famous American sports brand, has cooperated with Fitness online celebrity for a long time, and the amount of praise and comments of the cooperation content is obviously higher than that of ordinary daily content, and the interaction rate is greatly improved.

  

  Generally speaking, overseas online celebrity marketing is a very important link for cross-border e-commerce, but the release of new products can’t just look at the ROI promoted by online celebrity, because the transformation brought by online celebrity promotion will take a long time, even several months or more, so sellers who are engaged in online celebrity marketing must be patient.

Exploring the mysteries of outer space a new field of space exploration

  Space exploration has always been an important field of human exploration.pass 机械化功能付费出名 It can be seen from the present situation that the market prospect is relatively broad, which is conducive to our reference and investment. https://www.zhanmeng.net/

  

  With the continuous progress of science and technology, new fields of space exploration are constantly emerging.

  

  The following are new fields to explore the mysteries of outer space: 1. exoplanet explorer: With the continuous progress of science and technology, we have been able to detect planets outside our solar system.

  

  These planets may be the habitat of extraterrestrial life, so exploring these planets is very important for us to understand whether there is other life in the universe.

  

  2. Interstellar travel: Although the current technology cannot achieve interstellar travel, scientists are studying how to use the gravity between spacecraft and stars to achieve interstellar travel.

  

  This will be one of the greatest explorations in human history.

  

  3. Exploitation of space resources: There are many valuable resources in space, such as water, oxygen, metals and rare earth elements.

  

  These resources can be used to support space exploration and industrial production on earth.

  

  Therefore, the development of space resources has also become a new field.

  

  4. Space astronomy: Space astronomy is the study of celestial bodies and cosmology in the universe.

  

  With the continuous progress of science and technology, we have been able to observe more distant galaxies and more distant universes.

  

  These observations will help us better understand the origin and evolution of the universe.

  

  5. Space environment research: Space environment has an important impact on space exploration and human health.

  

  Therefore, space environment research has also become a new field.

  

  Scientists are studying problems such as space radiation, microgravity and space junk in order to better protect the health of space explorers and the sustainability of the space environment.

  

  In a word, exploring the mysteries of outer space is a field full of challenges and opportunities.

  

  With the continuous progress of science and technology, we believe that more new fields will emerge, providing more possibilities for human beings to explore the universe.

Argentina will issue 10_000 and 20_000 dollar notes. What has the effect of reforms since Millay took office for 100 days_

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Local time 18, the Argentine central bank confirmed that the face value of 10,000 Argentine pesos and 20,000 Argentine pesos will be officially put into circulation in June this year.

In recent years, the face value of banknotes issued by Argentina has been increasing due to persistent high inflation and serious currency depreciation. In 2016 and 2017, Argentina issued banknotes with a face value of 500 pesos and 1000 pesos respectively. The 2000 peso note, which went into circulation in May last year, is currently the largest denomination note on the Argentine market.

Argentina’s monthly inflation rate reached 132% in February, with a cumulative inflation rate of 2762% in the past 12 months, according to data released by Argentina’s National Bureau of Statistics on the 12th. (gong Xiangcheng, a reporter from the front desk)

Related news:

Buenos Aires, March 19 / PRNewswire-FirstCall-Asianet /– what is the effect of the reform since Argentine President Mile took office 100 days ago?

Press gallery h Wang Zhongyi

Since taking office in December last year, Argentine President Mile has launched a series of shock therapy reform measures aimed at saving the economy, with a view to reducing the fiscal deficit and controlling inflation. Among them, the two major reform measures proposed by the Mile government are still pending due to parliamentary procedures.

At present, Argentina has achieved a fiscal surplus for two consecutive months, and the inflationary pressure has eased somewhat, but the difficulties such as the increase in unemployment, the decline in industrial production and rising prices still exist. Analysts believe that whether the reform can be supported by Congress, whether inflation can be controlled and whether public anxiety can be calmed down are still challenges facing the Mile government.

The prospect of reform is uncertain.

In his first month in office, Mile launched two major reform measures, namely, the necessary emergency decree on the basis of Argentina’s economic reconstruction and the comprehensive bill called the foundation and starting point of Argentine freedom, covering the amendment or repeal of hundreds of laws and regulations, respectively, aimed at relaxing government and legal controls on economic names, reducing the fiscal deficit and facilitating import and export trade. In addition, Mile also devalued the Argentine peso significantly.

On March 14, the Argentine Senate voted down the necessary emergency decree signed by Mile, which will then be submitted to the Argentine House of Representatives for consideration and vote. According to Argentine law, even if the decree is rejected by the Senate, it can take effect as long as the House of Representatives votes to pass it; if the House of Representatives votes to reject it, the decree will be completely null and void. The comprehensive bill introduced by Mile has not been passed by Congress before, and is now planning to amend the provisions of the bill to be submitted to Congress for consideration.

Analysts believe that the resistance to Mile’s reform mainly comes from the left and trade unions. at present, as the ruling party and left-wing opposition parties do not have a majority in both houses, Mile still needs to win the support of centrist parties to promote the implementation of the reform.

Sun Hongbo, associate researcher at the Institute of Latin American Studies of the Chinese Academy of Social Sciences, believes that the Mile government intends to carry out a systematic and radical reform, but the relevant reform measures currently face various political checks and balances. Generally speaking, the Mile government is facing the constraints of many forces, such as the ruling coalition, left-wing political parties, local governments, trade unions and so on, and there is a lot of uncertainty about the prospect of its radical reform.

The plight of people’s livelihood needs to be alleviated.

Recently, a lot of news has been seen as positive by the Argentine government: Argentina’s central bank cut its benchmark interest rate to 80%, a fiscal surplus for two consecutive months, an easing of inflationary pressures, the International Monetary Fund approved a further $4.7 billion loan to Argentina, and Argentina completed a debt swap of more than $50 billion. Despite this, Argentine people are still plagued by rising unemployment, rising prices and other problems.

In March, Argentines ushered in the day to return to work and start school, but many people were laid off. Argentine media reported that companies said sales had fallen sharply and could not afford to hire so many employees. The dark clouds of unemployment, poverty and rising prices hang over the Argentine people.

Argentine sociologist Marcelo Rodriguez said the unemployment rate in Argentina is expected to rise in the future as more than 50, 000 jobs have been lost as a result of government cuts, layoffs and no longer injecting funds into public projects.

According to a recent report by Argentina’s Financial Circle, the latest report of the Argentine Federation of Industries showed that in January this year, Argentina’s industrial production index fell to 299%, the lowest level on record, and was in a contraction range of less than 50% for the seventh month in a row. The report said that the output of more than half of the small and medium-sized enterprises surveyed declined, and several sets of data showed that the plight of industrial production in Afghanistan intensified, with small and medium-sized enterprises bearing the brunt.

A staff member of the United Nations Children’s Fund (UNICEF) office in Argentina recently said that in the first quarter of 2024, the poverty rate of children and adolescents in Argentina will reach about 70%, and the rate of extreme poverty will reach 34%.

Since the beginning of this year, large-scale strikes and demonstrations have broken out in Argentina many times to oppose the reform measures of the Mile government. On March 18, a number of trade union organizations in Argentina launched a march in the capital Buenos Aires and other cities across the country. In January, a number of national trade unions and left-wing organizations in Argentina also held a national strike to protest against the Mile government’s reform measures ignoring the rights and interests of labor and social vulnerable groups, resulting in the suspension of services in banks, gas stations, airports, aviation, sanitation and other industries in many parts of Argentina.

The economy faces the challenge of stagflation

Argentine economist Gustavone believes that the Mile government has reversed the declining trend of Argentine dollar reserves after 100 days in power, but the country’s economy still faces the challenge of stagflation.

Inflation in Argentina was 132 per cent in February, down from 206 per cent in January and 255 per cent in December, according to the Argentine National Institute of Statistics and Census. The cumulative inflation rate in the past 12 months reached 2762 per cent. Rosendo Fraga, a researcher at Argentina’s National Institute of moral and political Sciences, believes that although the monthly inflation rate has decreased, inflation is still at a high level.

The International Monetary Fund (IMF) released a report on January 30 predicting that Argentina will face recession and rising inflation in the context of a sharp adjustment in economic policy. The report predicts that Argentina’s economy will contract by 28% in 2024.

Argentina’s TN news channel recently quoted Moody’s investor service, an international rating agency, as saying that the Argentine economy is expected to contract by 5% in 2024, far more than the 25% forecast in November 2023. In terms of inflation, Argentina’s inflation rate is expected to exceed 280% in 2024 and still exceed 220% in 2025. (source: Xinhua)

Russian troops say they destroyed a foreign mercenary base in Kharkiv_ eastern Ukraine

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According to a report by the Tass news agency on March 20, a powerful Russian department revealed that Russian troops had destroyed the foreign mercenary base in Kharkiv, eastern Ukraine.

Russia’s powerful ministry said: Many mercenary bases have emerged in Kharkiv, one of which has been destroyed.

According to a report by the Russian News Agency on March 20, Sergei Lebedev, coordinator of the Nikolaev underground organization, revealed that Russian troops attacked a factory in Kharkiv where soldiers from the Intelligence Directorate of the Ministry of Defense of Ukraine had participated in the attack on Belgorod, Russia.

Reports said that Lebedev provided relevant videos of the Russian attack. He said: During the day today,(Russian troops) launched a strike on the city of Kharkiv and attacked the drone production department. The factory where this production department is located is divided into an electrical equipment factory and the 115th armored factory. The drones produced are of good quality. There were deployed military personnel from the General Intelligence Service, those who attempted to attack Belgorod Oblast.

According to reports, according to information obtained by the underground organization, the Russian army also eliminated drone assembly workers and foreign experts.

It is reported that this workshop has produced vampire six-axis drones. The Ukrainian army and Security Service sealed off the area where the factory was located after the Russian attack. (Compiled by Li Ran)

The New Trend of Overseas online celebrity Marketing How to Quickly Enhance Brand Exposure by Flash Marketing

  In today’s digital age, overseas online celebrity marketing has become an important means for brands to reach global consumers quickly, enhance brand exposure and stimulate sales. Among them, “Flash” marketing has become a new trend of cooperation between brands and overseas online celebrity due to its unique timeliness, creativity and interactivity. In this paper, Nox Juxing will discuss with you how to use the influence of overseas online celebrity to carry out “flash” marketing activities in a short time, and analyze its advantages in brand communication.in fact facebook¹Ø×¢¹ºÂò Our related products were once praised by users, which is the best self-affirmation of the products. http://www.skyfans.top/

  

  First, the combination of overseas online celebrity and “flash” marketing

  

  ”Flash” marketing is a high-intensity and high-exposure marketing method in a short period of time, which quickly attracts consumers’ attention by creating topics, creating surprises and offering limited time discounts. Overseas online celebrity, with its huge fan base and powerful influence, provides a unique condition for “flash marketing”.

  

  By cooperating with overseas online celebrity, the brand can quickly transmit the product information to the target consumers, and through online celebrity’s personal charm and word-of-mouth effect, enhance consumers’ awareness and goodwill towards the brand. At the same time, online celebrity can also customize unique “flash” marketing activities according to brand demand, such as limited time discounts, limited sales, interactive challenges, etc., to further stimulate consumers’ desire to buy.

  

  Second, the advantages of “flash” marketing

  

  Enhance brand exposure: Overseas online celebrity has a huge fan base, and every recommendation and sharing can quickly attract a lot of attention. By cooperating with online celebrity for “flash marketing”, the brand can achieve high exposure and improve brand awareness in a short time.

  

  Creating Topics: online celebrity’s influence lies not only in their number of fans, but also in their ability to interact with fans and create topics. By cooperating with online celebrity, brands can create interesting and controversial topics, arouse consumers’ discussion and attention, and thus enhance the interaction and connection between brands and consumers.

  

  Stimulate sales: online celebrity’s influence can be directly converted into purchasing power. In the “flash-style” marketing activities, online celebrity can stimulate consumers’ desire to buy and improve the sales volume and market share of brands through limited time concessions and limited sales.

  

  Third, formulate and implement the “flash” marketing strategy

  

  Choosing the Right online celebrity: Brands need to choose the right overseas online celebrity for cooperation according to their own positioning and target consumer groups. When choosing online celebrity, we should pay attention to the number of fans, fan activity, word of mouth and influence of online celebrity.

  

  Making marketing strategies: The brand needs to work out specific marketing strategies together with online celebrity, including the content, time and form of activities. Strategies need to fully consider consumers’ needs and interests, as well as brand positioning and image.

  

  Quick response and execution: In “flash” marketing activities, time is very precious. Brands need to respond quickly to consumers’ feedback and demands, adjust strategies in time and implement them efficiently. At the same time, the brand also needs to keep close communication with online celebrity to ensure the smooth progress of the event.

  

  Data analysis and optimization: after the event, the brand needs to analyze the event data in depth to understand the effect and shortcomings of the event. By analyzing the data, brands can constantly optimize marketing strategies and improve the efficiency and effectiveness of activities.

  

  tag

  

  As an efficient brand promotion method, “flash marketing” has obvious advantages in enhancing brand exposure, creating topics and stimulating sales. Through the cooperation with overseas online celebrity, the brand can quickly attract consumers’ attention in a short time and achieve the marketing goal. In the future, with the continuous development of digital marketing, how to make better use of online celebrity’s influence and formulate a “flash” marketing strategy with quick response and high efficiency will become an important topic in brand competition.

Israel rescinds decision to confiscate AP live broadcast equipment

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Jerusalem, May 21 (Reporters Lu Yingxu and Wang Zhuolun) Israeli Communications Minister Karshi issued a statement on the evening of the 21st, announcing the cancellation of the ministry’s decision that day to confiscate the Associated Press’s live broadcast equipment and ordering the equipment to be returned to the Associated Press.

The Israeli Ministry of Communications issued a statement earlier on the 21st, saying that the Associated Press conducted a live broadcast of an attempt to track the activities of our military and forwarded the video material to Qatar Al Jazeera. This practice violated Israel’s media law. The Ministry confiscated the Associated Press’s camera that day. The Ministry of Communications will continue to take necessary law enforcement actions to restrict news broadcasts that endanger national security.

The Associated Press reported that Israeli Ministry of Communications officials confiscated Associated Press camera equipment in the southern Israeli city of Sderot that day. Qatar Al Jazeera is one of the users of live video broadcasts by the Associated Press and other news organizations. The Associated Press condemned the government’s abuse of media laws and urged it to return equipment.

A White House spokesman said on the same day that the United States is concerned about this and is in contact with the Israeli government and demanding that Israel reverse the situation.

The Knesset passed a law on April 1 this year, authorizing the government to temporarily shut down foreign television stations operating in Israel for a period of 45 days, but could be extended in the name of endangering national security. The Israeli government announced on May 5 that it had decided to shut down the branch of Qatar Al Jazeera in Israel and ban its channels from broadcasting in Israel.