As the highlight of the global annual shopping spree, Christmas provides an excellent growth opportunity for the brand. Among many marketing methods, overseas celebrity marketing has great potential and has become the key to the brand’s breakthrough at Christmas. The following is about the potential analysis and practical skills of overseas red star marketing during Christmas.Before that, tiktok·ÛË¿¹ºÂò The market has also soared for a time, which has attracted the attention of a wide range of investors. http://www.skyfans.top/
First, the Christmas potential of overseas celebrity marketing
Mass fan base and high exposure
Overseas reds have a huge fan base on major social platforms. These fans come from different countries and regions and cover a wide range of consumers. During the Christmas period, the brand cooperates with the red man, which can quickly spread the product or service information to a large number of potential buyers. For example, a Christmas recommendation post on Instagram by a well-known fashion celebrity may reach millions of fans, which makes the co-brand gain a high exposure, far exceeding the effect of traditional advertising channels at the same time.
Accurate audience positioning
Every red man has his specific content field and audience portrait. Brands can accurately choose the matching reds according to their own product characteristics and target customer groups. For example, brands that sell sports equipment cooperate with celebrities in the fields of fitness and outdoor sports, and most of their fans are consumers who need sports equipment. This precise positioning can ensure that the brand information is effectively conveyed to the people who are most likely to buy, improve marketing efficiency, and stand out from the huge amount of information in Christmas.
Powerful trust transfer
A deep trust relationship has been established between the reds and fans. Fans regard celebrities as authorities or friends, and the brands and products they recommend are often more acceptable. In the Christmas shopping spree, when consumers are faced with many choices, the brands recommended by the reds are more credible. When popular people sincerely introduce the Christmas offers and product advantages of a certain brand, the possibility of fans buying will greatly increase.
Second, Christmas overseas red man marketing practical skills
Red man screening strategy
1. Domain relevance: First of all, we must ensure that the content domain of Red Man is highly relevant to brand products. For example, beauty brands choose beauty bloggers, and technology products cooperate with technology evaluation reds. This can ensure that fans of Red Man have a natural interest in branded products.
2. Impact assessment: comprehensively consider the number of fans, interaction rate, fan growth trend and other factors. High interaction rate means that Red Man has a strong influence on fans, and fans are more willing to participate in the recommendation activities of Red Man. At the same time, analyze the geographical distribution of fans, and give priority to the red people whose fans account for a large proportion in the target market, so as to prepare for the localized marketing of Christmas.
Key points of content creation
1. Highlight preferential information: Christmas consumers are most concerned about discounts. In the content created by Red Man, the preferential information of the brand should be clearly and conspicuously presented. Contrast techniques can be used, such as showing the original price and Christmas discount price, to highlight the amount saved. At the same time, indicate the timeliness and limitation of the offer, such as “only on Christmas day, the top 100 people can enjoy this offer” to create a sense of urgency.
2. Incorporate the product value: In addition to the discount, we should also emphasize the value of the product itself. Red man can show the use effect, functional characteristics or unique design of the product, so that consumers can understand that even if there is no discount, the product is worth buying, and Christmas discount is a rare opportunity. For example, home brands can show how products can improve home comfort and aesthetics through red people.
Release time planning
1. Pre-heating stage: Start pre-heating about one week before Christmas, and let Redskins release some pre-announcement contents about brand Christmas activities. It can reveal some preferential information, show pictures or videos of Christmas limited products, stimulate fans’ curiosity and expectation, and accumulate popularity for the brand in advance.
2. Critical period: according to the time zone of the target market and the peak shopping time of consumers, arrange the red man to release the content in the prime time on Christmas day and a few days before and after. For example, European and American markets usually have high shopping activity in the afternoon and evening, when publishing content can get more attention and interaction.
Interaction and incentive measures
1. Interactive activities: design interesting interactive activities, such as question and answer, lottery, fan challenge, etc. For example, let fans guess the discount price of a product at Christmas, and the right fans have the opportunity to get coupons or small gifts. The lucky draw can ask fans to forward the Christmas promotion content of the red man and @ friends, so as to increase the brand’s exposure and spread.
2. Exclusive discount for fans: provide exclusive extra discount codes for red star fans, so that fans can feel special treatment and enhance their motivation to buy brand products.
Effect tracking and optimization
During the Christmas period, we will track the marketing effect of overseas celebrities in real time, and pay attention to key indicators such as exposure, clicks and conversion rate. According to the data feedback, timely adjust the marketing strategy, such as optimizing the content, adjusting the release time or changing the celebrity, so as to ensure the sustained growth of brand sales in this important shopping festival of Christmas.